The value of developing a clarity of offering statement is to have an introduction that is clear concise and leaves a hook.
It makes a distinction between you, your product or service and other people in your field.
Develops interest from the customer/client so that they will respond with a question – ‘Tell me more?” – “What do you mean by that? “ or “Can you give me an example?’
Allows you to engage in conversation.
The key is to present a statement that does not outline what you “do” but rather what your customer/client “receives” after purchasing your product or service.
